1. It’s the 21st century!
Are you reading this article in your local newspaper or magazine? No. I bet you are reading it on a computer or a smartphone. Print media is a dying industry. Today’s modern economy is centered around the internet, and if your company does not have a website it is missing out on some serious revenue! Consumers expect all legitimate companies to have a website.
2. Immediate Boost in Credibility
Having a website makes your business look more professional and legitimate. Not only do you need to have a website, but you need to have a high quality, good-looking, and professional website. If a potential customer goes to your website and it looks unappealing and sub-par that is exactly what they will think of your company.
3. Business Requirement
Having a website is just a part of business nowadays. Even some banks will ask to see your company’s website in order to get a loan. If you get any kind of press coverage for your business one thing they will always ask is: “What is your website?” People that are interested in your business need a way to get more information about your company fastand a website is the best and most effective way of accomplishing that.
4. It’s Your Online Brochure
Your website is the face of your company; it is where people will go to get information, inquire about services/products, and ultimately make the decision on whether or not they should spend money on your company. According to Adweek, more than 80% of consumers do research online before they make a purchase.
5. It Can Save You Money on Marketing
Advertising is essential for all businesses. There are many different platforms to advertise on, but online advertising is usually a lot cheaper and more effective than any other type of advertising. A TV commercial can take months to produce and can easily cost more than $300,000 for one 30-second time slot. If you have a website and a Facebook page for your website you can make an ad in less than 10 minutes and have your ad up and running for $1/day. According to TopDraw: to reach 1,000 people, traditional advertising (TV ads, newspapers, billboards, etc.) costs an average of $22.00; online marketing only costs $3.45 on average to reach 1,000 people making online advertising more than 6x cheaper than traditional advertising.
6. It Improves Customer Service
Customer service can make or break your business. Having a website allows you to easily stay in touch with your customers and develop a relationship with them. You can use your website to resolve issues your customers have, give them tips, and answer questions they may have. A website can provide vital information for getting your customers in the door such as contact info, address, and FAQ.
7. Be Open 24/7
What time does your business close? 6 PM? 7? Your company probably doesn’t make money when it is closed; so keep it up 24/7 with a website! Even if your company does not sell a product that can be sold online having a website is still essential. Your customers need a place to get information about your company all hours of the day, not just when you are open.
8. Compete With the Big Dogs
A website usually does not cost that much to get built. Your small company may not be able to buy a $300,000 commercial to compete with the big dogs in your industry, but it can probably spend a couple thousand dollars to get a good-looking website built. Our company (Firesites, LLC) typically charges $1500-$5000 for a professional, high-quality website. A small investment in getting a website built can lead to huge returns in the long run.
9. More Customers
Having a website opens up your business to new audiences and expands your potential customer base. Putting your business online lets people across the globe learn about and connect with your business. More than 2 billion people use the internet every day, so if your company does not have a website you are really limiting your exposure.
10. Appearance Influences Buying
Having a website gives your company the chance to establish a reputation online. More than 90% of consumers say that online appearances influence their buying decisions. If you do not have an online appearance at all your potential customers will just move on to the next company that fits their needs. If you have a bad online appearance your company will not even be considered when potential customers are evaluating their choices of which company to go with. Appearance is everything!